Selected work Automotive retail — a unified commerce & customer platform
Six workstreams from a single engagement with a federal-scale automotive parts
& service retailer — from one customer profile to automated pricing, order flow, and content.
Automotive retail · Customer data platform
+30% Customer retention
A single source of truth for every customer
Customer records were scattered across the ERP, web store, call center, and a mobile app. We built a central customer hub with real-time, event-driven sync, SMS verification, and automated deduplication — making loyalty and personalization possible for the first time.
Automotive retail · System integration
−40% Cross-system sync delays
Two ERPs and a CRM that finally talk
Orders were re-keyed by hand between a CRM and two ERP backends. We shipped a custom integration microservice — Docker, CI/CD, webhooks — that creates orders automatically and keeps records in sync, proven over a 14-day zero-failure pilot.
Automotive retail · Pricing automation
+15% Gross margin
Pricing that defends margin on its own
A huge multi-supplier catalog made manual repricing hopeless. We built a rules engine with margin floors, price guardrails, and cross-brand sourcing that reprices automatically against live supplier data — without going uncompetitive.
Automotive retail · Order & lead automation
+25% Lead-to-order conversion
Every inquiry carried through to the sale
Inquiries from web forms and the call center leaked between systems. We unified capture into the ERP — tied to leads via phone lookup, a structured status pipeline, payments, delivery, and returns — so nothing falls through the cracks.
Automotive retail · Content operations
Shoot → publish, standardized Product photos, from shoot to storefront
Product photography was ad hoc and slow to reach the catalog. We built a dedicated photo-processing service and workflow — assign, process, publish — with images linked to the catalog by make, model, and brand.
Automotive retail · Loyalty & promotions
Built on one profile Loyalty that runs on one customer profile
Promotions were disconnected from customer data. We built gift certificates, service subscriptions, and a bonus-points program on top of the unified profile, so every action ties back to a single identity.