Selected work

Automotive retail — a unified commerce & customer platform

Six workstreams from a single engagement with a federal-scale automotive parts & service retailer — from one customer profile to automated pricing, order flow, and content.

Automotive retail · Customer data platform
+30% Customer retention

A single source of truth for every customer

Customer records were scattered across the ERP, web store, call center, and a mobile app. We built a central customer hub with real-time, event-driven sync, SMS verification, and automated deduplication — making loyalty and personalization possible for the first time.

  • MDM
  • Event-driven sync
  • SMS verification
  • Deduplication
Automotive retail · System integration
−40% Cross-system sync delays

Two ERPs and a CRM that finally talk

Orders were re-keyed by hand between a CRM and two ERP backends. We shipped a custom integration microservice — Docker, CI/CD, webhooks — that creates orders automatically and keeps records in sync, proven over a 14-day zero-failure pilot.

  • Microservice
  • Docker
  • CI/CD
  • Webhooks
Automotive retail · Pricing automation
+15% Gross margin

Pricing that defends margin on its own

A huge multi-supplier catalog made manual repricing hopeless. We built a rules engine with margin floors, price guardrails, and cross-brand sourcing that reprices automatically against live supplier data — without going uncompetitive.

  • Rules engine
  • REST API
  • Cross-brand sourcing
Automotive retail · Order & lead automation
+25% Lead-to-order conversion

Every inquiry carried through to the sale

Inquiries from web forms and the call center leaked between systems. We unified capture into the ERP — tied to leads via phone lookup, a structured status pipeline, payments, delivery, and returns — so nothing falls through the cracks.

  • Workflow automation
  • Lead management
  • Payments & delivery
Automotive retail · Content operations
Shoot → publish, standardized

Product photos, from shoot to storefront

Product photography was ad hoc and slow to reach the catalog. We built a dedicated photo-processing service and workflow — assign, process, publish — with images linked to the catalog by make, model, and brand.

  • Process automation
  • Content pipeline
  • ERP integration
Automotive retail · Loyalty & promotions
Built on one profile

Loyalty that runs on one customer profile

Promotions were disconnected from customer data. We built gift certificates, service subscriptions, and a bonus-points program on top of the unified profile, so every action ties back to a single identity.

  • Loyalty systems
  • Promotions
  • Unified-data activation
Experience

The experience behind AA Agency

Selected engagements our lead has delivered as a Senior Business / Systems Analyst & Project Manager on contract — the background the agency is built on. Client and project names withheld under NDA; available on request.

Enterprise procurement SaaS

Cloud modernization of a legacy platform

Led the analysis-and-delivery workstream migrating a revenue-critical procurement platform off an end-of-life stack onto modern cloud infrastructure — a phased, low-risk cutover that kept enterprise clients running throughout, plus a repeatable migration runbook for recurring rollouts.

  • Cloud migration
  • Enterprise SaaS
  • Phased rollout
  • Runbooks
AI-enabled workflow

Conversational AI specification assistant

Defined the product and requirements for an AI assistant that replaced a rigid multi-step wizard with a single conversational interface — free-text and file (CSV/Excel) input, clarifying questions, validation, and auto-generated, supplier-ready specifications.

  • AI product definition
  • Requirements
  • Conversational UX
  • File parsing
Global consumer-goods brand

3D point-of-sale configurator

Scoped and ran the BA/PM side of a 3D retail-display configurator — a standalone React/.NET application on Azure microservices with a product-placement rules engine — and carried it from concept through a time-boxed proof-of-concept to a working MVP.

  • Product scoping
  • PoC → MVP
  • React / .NET
  • Rules engine
Global packaging client

Regulatory & sustainability features

Led requirements for EU Deforestation Regulation (EUDR) compliance and carbon / CO₂e scoring — defining the data interfaces (reference lookup, CSV + API) that let clients meet new regulatory mandates and surface emissions data at the point of purchasing, without disrupting existing procurement flows.

  • Regulatory compliance
  • EUDR
  • Data interfaces
  • Sustainability
Platform & engineering

The engineering behind the automation

Automation only ships when the systems underneath are solid. These are the platform and frontend rebuilds we've delivered to make that possible.

E-commerce · Frontend Performance Lead · Project

E-commerce Store — Speed Overhaul

64 → 98 Google PageSpeed (desktop)
Situation A busy household-goods store was losing sales to slow load times — a bloated frontend made the first paint crawl.
Task Make the storefront feel instant and recover the conversions lost to lag.
Action
  • Implemented bundle splitting around First Contentful Paint and isolated critical above-the-fold CSS/JS.
  • Added lazy loading for non-critical assets, minified styles, and stripped dead code.
  • Moved static assets to CDN delivery and tuned caching strategy.
Result
  • Google PageSpeed score jumped from 64 to 98 on desktop.
  • Initial render became visually instantaneous — sharply better UX.
  • Lower bounce rate, directly lifting commercial conversion.
B2B SaaS · Frontend Architect · Project

Lead-Gen Admin Panel — Architecture Rebuild

Vue 1 → 3 rebuilt for faster shipping
Situation A B2B lead-gen admin panel — dashboards, heavy filtered tables, charts — was stuck on obsolete Vue 1, stalling growth.
Task Migrate to a modern stack without losing the complex filtering and analytics.
Action
  • Architected and executed a full migration to Vue 3 + Composition API.
  • Re-engineered reactivity logic and optimized custom chart rendering.
  • Moved state management to modern patterns.
Result
  • Modular codebase that sharply increased feature-shipping velocity.
  • Reusable filtering logic across analytical components.
  • Drastically lower client-side overhead on large data tables.
SaaS / Product · Frontend Architect · Project

Product Ecosystem — Unified Design System

Many → 1 fragmented sites unified
Situation A talent-assessment platform spanned several fragmented sites with no visual or technical consistency.
Task Build one corporate design system and roll it across the whole ecosystem.
Action
  • Architected a proprietary design system in a dedicated frontend repo.
  • Set up a custom package build pipeline with Stylus for theming/variants.
  • Established atomic component structure and strict style guidelines.
Result
  • All ecosystem products migrated to one unified design.
  • Version-controlled UI library eliminated code duplication.
  • Frontend development accelerated across every site.
HR Tech · Frontend Developer · Project

HR Analytics Dashboard — Deep Data Viz

Chart.js + D3 interactive HR analytics
Situation A talent-management platform needed an HR dashboard with deep analytics over complex org structures.
Task Visualize multi-level hierarchical data and generate filtered reports — without lag.
Action
  • Built an interactive dashboard parsing multi-level org structures.
  • Bridged Chart.js and D3.js for custom dynamic charts and reports.
  • Tuned for high-performance rendering of large client-side datasets.
Result
  • Real-time workforce evaluation tool for HR managers.
  • Filter and cross-section data across any department or nesting level.
  • Smooth, lag-free chart rendering on massive datasets.
Client outcomes

Results teams ship on the platform

Real outcomes organizations achieved on the talent-assessment platform we helped build — from leadership 360s to company-wide engagement and talent pools.

Banking · 360° feedback

How a large private bank assesses 500+ managers a year

A major universal bank replaced manual 360° feedback with a centralized annual process — role-specific questions per respondent group, personalized reports, and assessment waves across the year.

500+managers a year
13competencies
4respondent groups
  • 360° feedback
  • Custom competency model
  • Leadership development
  • Enterprise
Energy & utilities · Talent pool

How an energy & utilities company built a 95%-effective talent pool

A large energy & utilities employer combined 360° feedback for soft skills with professional testing for hard skills — replacing subjective nominations with a transparent talent-pool matrix.

95%promoted in 2 yrs
5,000+test questions
45,000+employees
  • Talent pool
  • 360° + hard-skills testing
  • Job profiles
  • Career matrices
Food service · On-demand 360°

How a major fast-food chain runs 360° assessments on demand

Alongside its annual review, a leading quick-service chain added a flexible 360° tool for probation reviews, team diagnostics, and growth requests — launched in about an hour, with completion consistently at 95–100%.

95–100%completion
161assessed in 3 yrs
~1 hrto set up
  • On-demand 360°
  • Johari Window reports
  • Team assessment
  • Self-service
Scientific equipment · Employee voice

How an equipment supplier turns feedback into process improvements

A specialist research-equipment supplier runs quarterly open-dialogue surveys across 20+ departments — every suggestion gets a manager's decision and an action plan, with priorities agreed at CEO level.

Quarterlycadence
~1 mofull cycle
20+departments
  • Employee surveys
  • Cross-team feedback
  • Continuous improvement
Beverages / FMCG · Assessment automation

How a spirits producer automated assessment for 700 employees

A leading spirits producer & distributor moved from manual 180° forms to a single digital platform — then expanded to full 360° with career plans, editable IDPs, a learning library, and mentoring.

700assessed a year
9.5/10convenience
80%say it improved
  • 180° → 360°
  • Assessment automation
  • IDPs
  • Mentoring
Telecom retail · Screening & engagement

How a telecom retailer lifted engagement to 84%

A multi-location mobile & electronics retailer screens candidates with a custom soft-skills test, while semi-annual engagement surveys — turned into local action plans — raised engagement from 60% to 84%.

60→84%engagement
2×/yrsurveys
~60questions
  • Candidate screening
  • Engagement surveys
  • Custom scales & scoring
Manufacturing · First 360°

How a manufacturer launched 360° during rapid growth

With headcount doubling in a year, a manufacturer of hydraulic lifting equipment ran its first 360° wave for managers and sales — the foundation for its management talent pool and leadership standards.

×2headcount in a yr
26in wave one
9competencies
  • First 360°
  • Management talent pool
  • Distributed teams

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